Why Dentalcompare?

What is the return on investment for print advertising? $6k for one print ad in an industry publication may get you some branding. But the passive reading of a magazine hardly get's the undivided attention of the reader let alone sales leads. Reader service cards simply don't work. And if you actually get a lead from a print pub, how qualified is it? Direct mail might be slightly better with a .5% response rate--if you include a promotion of some kind. Print and mailing costs drive the price of direct mail way up. A simple print piece may cost 50 cents per piece even if you do a large print run to keep the per piece costs down. On a 10,000 piece mailing you might get 50 responses. At a $5k production and mailing cost, the cost per response is close to $100 dollars per lead. We know that trade shows work well--if you are willing to spend $20k in booth fees, setup, and travel costs. You might get 200 leads from a trade show which translates into (again) $100 per lead. While a simple marketing package ($500 per month) on dentalcompare may cost you only $10 per lead--including full contact leads, click-throughs and buy now leads. And these are qualified dental professionals that are active buyer's. We push your products out to our dental professionals through our 88k newsletters per month or our optin lists which is 12k stong--this type of marketing guarantees a great response. After all, Dentalcompare is an online "buyer's guide." So individuals are already predisposed to learning about new products and requesting more information to buy the products. If you have an ecommerce platform, Dentalcompare ties directly into your site, creating purchases on your products. Its a new era for dental marketers. Online listings and advertising will get you the best return on your investment bar none.