Targeted, Responsive

Recently, a dental marketer came to us looking to target periodontists, oral surgeons and general dentists doing implants. Because we can be targeted and selective with our opt-in email list, we broke things down and determined that out of our 13k opt-in recipients about 7,700 would fall into these categories. Our ability to be selective and target the right audience for this company was a major sense of relief for this marketer. Instead of blasting random dental offices with direct mail that would hit the wrong person or worse just end up in the garbage we were able to find the right solution for this previously unsatisfied marketer. Right now we are seeing 5-12% response rate on our opt-ins. Hard to beat this one-two marketing combination of targeting and response.